Supporting school readiness through playful learning
Supporting school readiness through playful learning
Supporting school readiness through playful learning
BACKGROUND
BACKGROUND
BACKGROUND
“61% of parents believe smartphones and tablets aid their child’s development“
“61% of parents believe smartphones and tablets aid their child’s development“
“61% of parents believe smartphones and tablets aid their child’s development“
OUP research (2023)
THE PROBLEM STATEMENT
THE PROBLEM STATEMENT
THE PROBLEM STATEMENT
Preschool preparation relies on adult-led workbooks with limited engagement.
Preschool preparation relies on adult-led workbooks with limited engagement.
Preschool preparation relies on adult-led workbooks with limited engagement.
potential users
potential users
Preschool children (3-5)
Preschool children (3-5)
Parents preparing their children for preschool
Parents preparing their children for preschool
Parents preparing their children for preschool
Challenges
Challenges
Challenges
Children
Staying engaged -> Low Motivation
Staying engaged
-> Low Motivation
Practicing independently -> Frustration
Understanding progress → Confusion
Understanding progress
→ Confusion
Children
Staying engaged
-> Low Motivation
Practicing independently -> Frustration
Understanding progress
→ Confusion
Parents
Sitting and practicing together
→ Time pressure
Sitting and practicing together → Time pressure
Monitoring progress → Uncertainty
Preparing for preschool
→ Low confidence
Parents
Sitting and practicing together
→ Time pressure
Monitoring progress
→ Uncertainty
Preparing for preschool
→ Low confidence
THE SOLUTION
THE SOLUTION
THE SOLUTION
A gamified self-guided, prep to school app built around interactive learning activities.
A gamified self-guided, prep to school app built around interactive learning activities.
A gamified self-guided, prep to school app built around interactive learning activities.
Research & Development
Research & Development
Research & Development
OUP Study
OUP Study
OUP Study
Insights from a large-scale UK study of parents and carers of 3-5-year-olds.
Curriculum
Curriculum
Curriculum
Understanding learning goals, progression, and repetition patterns in preschool workbooks.
Collaboration
Collaboration
Collaboration
Designed with early years educators to ensure age appropriate learning.
MARKET RESEARCH
MARKET RESEARCH
MARKET RESEARCH
Ongoing review of related learning and play based products
Learning apps
Learning apps
Gaming apps
Reading apps
Reading apps
Reading apps
Reading apps
From workbooks to Screens
From workbooks to Screens
From workbooks to Screens
Touch-based interaction, short attention spans, and playful exploration.
Touch-based interaction, short attention spans, and playful exploration.
Touch based interaction, short attention spans, and playful exploration.
Gamification & Engagement
Gamification & Engagement
Gamification & Engagement
Motivation was supported through immediate feedback and stars awarded for completed tasks.
Motivation was supported through immediate feedback and stars awarded for completed tasks.
Motivation was supported through immediate feedback and stars awarded for completed tasks.
Gamification & Engagement
Motivation was supported through immediate feedback and stars awarded for completed tasks.
Structured Learning Paths
Structured Learning Paths
Structured Learning Paths
Activities were grouped into themed worlds, each with its own progression unlocking gradually through completion.
Activities were grouped into themed worlds, each with its own progression unlocking gradually through completion.
Activities were grouped into themed worlds, each with its own progression unlocking gradually through completion.
