Encouraging reading habits through storytelling and play with AR
Encouraging reading habits through storytelling and play with AR
Encouraging reading habits through storytelling and play with AR
BACKGROUND
BACKGROUND
BACKGROUND
“Children's reading enjoyment is at it's lowest level in almost two decades.”
“Children's reading enjoyment is at it's lowest level in almost two decades.”
“Children's reading enjoyment is at it's lowest level in almost two decades.”
National Literacy Trust (2023)
National Literacy Trust (2023)
National Literacy Trust (2023)
THE PROBLEM STATEMENT
THE PROBLEM STATEMENT
THE PROBLEM STATEMENT
Traditional reading struggle to compete with digital media, leading to a decline in children's engagement and independence.
Traditional reading struggle to compete with digital media, leading to a decline in children's engagement and independence.
Traditional reading struggle to compete with digital media, leading to a decline in children's engagement and independence.
potential users
potential users
potential users
Children (age 3-9)
Parents
challenges
Children
Low engagement with static content.
Difficulty reading independently.
Need for intuitive interaction.
Children
Low engagement with static content.
Difficulty reading independently.
Need for intuitive interaction.
Parents
Lack of meaningful screen time.
Hard to motivate reading habits.
Need for safe, solo learning.
Parents
Lack of meaningful screen time.
Hard to motivate reading habits.
Need for safe, solo learning.
THE SOLUTION
An interactive AR library combining books, activities, and play to support early reading.
An interactive AR library combining books, activities, and play to support early reading.
An interactive AR library combining books, activities, and play to support early reading.
USER RESEARCH
28 families participated in a controlled study validating that AR integration significantly improves children's reading habits and comprehension.
28 families participated in a controlled study validating that AR integration significantly improves children's reading habits and comprehension.
28 families participated in a controlled study validating that AR integration significantly improves children's reading habits and comprehension.
MARKET RESEARCH
Ongoing analysis of competitors and digital categories to identify market gaps and maintain a competitive edge.
Ongoing analysis of competitors and digital categories to identify market gaps and maintain a competitive edge.
Ongoing analysis of competitors and digital categories to identify market gaps and maintain a competitive edge.
Reading apps
Reading apps
Reading apps
Gaming apps
AR Content
Household publishers
Gaming apps
Learning apps
AR content
CONTENT AT SCALE
CONTENT AT SCALE
CONTENT AT SCALE
I joined the team as the product evolved into a multi publisher library, shaping the experience and foundations.
I joined the team as the product evolved into a multi publisher library, shaping the experience and foundations.
I joined the team as the product evolved into a multi publisher library, shaping the experience and foundations.
CONTENT AT SCALE
I joined the team as the product evolved into a multi publisher library, shaping the experience and foundations.
AS THE LIBRARY EXPANDED, USERS STRUGGLED TO FIND SPECIFIC BOOKS EFFICIENTLY.
AS THE LIBRARY EXPANDED, USERS STRUGGLED TO FIND SPECIFIC BOOKS EFFICIENTLY.
AS THE LIBRARY EXPANDED, USERS STRUGGLED TO FIND SPECIFIC BOOKS EFFICIENTLY.
Designing search for content discovery
Designing search for content discovery
Designing search for content discovery
Users could filter by reading level, interests, and language, or search directly by title or author.
Users could filter by reading level, interests, and language, or search directly by title or author.
Users could filter by reading level, interests, and language, or search directly by title or author.
Library scrolling reduced by 52%
Library scrolling reduced by 52%
Library scrolling reduced by 52%
Autoplay next activities to keep children engaged
Autoplay next activities to keep children engaged
Autoplay next activities to keep children engaged
Automatically plays the next book or game after a book is completed, reducing navigation while offering optional, personalized choices.
Automatically plays the next book or game after a book is completed, reducing navigation while offering optional, personalized choices.
Automatically plays the next book or game after a book is completed, reducing navigation while offering optional, personalized choices.
Increased retention by 70%.
Increased retention by 70%.
Designing interactive reading
Designing interactive reading
Designing interactive reading
Designing interactive reading
Books were designed with subtle interactions touch, animation, and sound to encourage exploration without distracting from the story.
Books were designed with subtle interactions touch, animation, and sound to encourage exploration without distracting from the story.
Books were designed with subtle interactions touch, animation, and sound to encourage exploration without distracting from the story.
I worked on interaction design, content logic, and visual language.
I worked on interaction design, content logic, and visual language.
I worked on interaction design, content logic, and visual language.
Usage insights led to the launch of original Bookful book series.
Usage insights led to the launch of original Bookful book series.
Usage insights led to the launch of original Bookful book series.
Initial Flow
Optimizing onboarding for faster sign-up
Optimizing onboarding for faster sign-up
Optimizing onboarding for faster sign-up
The onboarding flow was redesigned to replace heavy loading animations and landscape only navigation with a fast, portrait-first sign-up for parents, aligned with early privacy consent requirements.
Working on Bookful sharpened my approach to designing for real constraints while keeping the experience clear, intentional, and user focused.
Working on Bookful sharpened my approach to designing for real constraints while keeping the experience clear, intentional, and user focused.
Working on Bookful sharpened my approach to designing for real constraints while keeping the experience clear, intentional, and user focused.
