AR/3D Reading app for kids
The app has over 700 books from leading global publishers and brands transformed into vivid, playful immersive experiences.
BACKGROUND
“Children's reading enjoyment is at its lowest level in almost two decades.”
National Literacy Trust (2023)
“35% decrease in toddlers being read to daily”
Egmont (2018)
“40% of parents can't find time in the day to read to their kids”
YouGov(2016)
THE PROBLEM STATEMENT
“Kids aren’t reading enough today”
potential users
Kids 3-9
Parent’s
KIDS
Pain Points
Excessive Screen Time
Reading Challenges
Concentration Issues
Digital Distractions
Implications
Literacy Decline
Low Reading Motivation
Increased Frustration
Diminished Creativity
Parents
Implications
Reduced Reading Time
Unproductive Screen Time
Engagement Challenges
Lack of Insights
THE SOLUTION
3D/AR Interactive library of books and activities.
Accessible on mobile and iPad. Subscription-based app KidSafe and ad-free.
Why XR and gaming for reading?
USER RESEARCH
70
Families responded to the ad posted on social media.
35
participants completed the Pre-test phase.
28
participants completed the Post-test phase.
Method
Randomized controlled trial with pre-test and post-test phases.
Assessments
Parent questionnaires on reading habits and standardized linguistic tests before and after the intervention.
Findings
Significant improvements in reading habits and comprehension among users.
MARKET RESEARCH
PRODUCT KPI
Build the largest book app for kids.
Encourages users to spend more time in the app.
Acts as a learning resource, offering educational content.
Keeps users engaged with fresh content.
Establishes trust and credibility.
Interactive Books
Encouraging users to click on characters and story elements while reading.
Captivating animations, sounds, and interactive features make reading fun and intriguing.
Tasks such as drawing and storytelling in continuity increase imagination.
Adds a fun, gamified element, offering immediate feedback on actions.
Tracks user interactions to monitor progress.
We launched the Bookful series and designed our own books!
Achievements & Personal area
Earn badges and stars, save creative works, and purchase items for Bookfulon.
Rewards users with stars for milestones, motivating them with incentives to encourage goal setting and regular use.
Builds loyalty and habit formation, providing a sense of progress with each badge earned.
Allows users to save and showcase their creative works, such as drawings.
Users can purchase their favorite items from books, to dress up Bookfulon.
Search Feature
Users struggled to find books easily.
The search function simplifies navigation for parents and kids.
Quickly find books or topics.
Simplifies navigation, making the app more enjoyable.
Reduces browsing time for more reading.
Find content by keywords, authors, Level or genres.
Target searches by subjects or reading levels for personalized learning.
Easier to find specific books.
Empowers self-directed exploration.
Time spent on scrolling in the library reduced by 52%.
Autoplay feature
Auto-plays the next activity after a book is completed, enhancing navigation and increasing book engagement per session.
Reduces navigation time by auto-playing the next activity and minimizes browsing in the library and game park.
Suggests content based on user preferences.
Offers activities to help complete badges.
Increased retention by 70%.
Initial Flow - Onboarding
Redesigned the onboarding process to prioritize parents, reduce friction, and create a fast, intuitive sign-up experience to increase conversion rates.
Replaces heavy park loading animations with quick educational messages, creating a wow effect upon opening.
Supports portrait mode and social media login for easier sign-up and profiling.
Meets iOS14+ opt-in requirements with a new pop-up design, enabling parents to complete the flow in one step and increasing notification opt-ins for the business.
App Localization
Localized Bookful's content to Spanish and Chinese, including books, games, and bookshelves, with a language selection option.
Improved usability and cultural relevance by making the app accessible to non-English speakers.
Expanded into new linguistic markets, growing the user base and engagement through personalized content.
Telecom Partnerships
Bookful partnered with telecoms for 5G integration, co-marketing, white-label apps, exclusive content, and promotional subscriptions.
Collaborations with AT&T, True Digital, and China Telecom broadened Bookful's user base.
5G integration provided faster, more immersive AR experiences.
Promotional deals, such as free subscriptions, increased user acquisition and retention.
5G Experiences
Showcase the app's 5G capabilities with improved AR interactions, faster loading, and immersive content.
5G technology enabled real-time feedback and smooth, uninterrupted interactions.
Exclusive 5G content, such as the "Find the Object" AR game and 360-degree book experiences, provided users with a unique and captivating experience.
Advanced 5G capabilities led to higher user engagement and retention, offering a superior reading and gaming experience.
Summary & Personal Note
I worked on this product for two years with a talented and creative team at InceptionXR.
We had great moments, and I evolved and learned a lot.
Thank you, guys you know who you are.
Little Oxford
